ECB worked with FX to execute a digital advertising campaign in promotion of the season premiere of “Louie.” Utilizing the Levity ad network, ECB was able to drive 5.9 million impressions online and 185,000 video views. The premiere of “Louie” reached 2.4 million viewers and was the most watched episode in series history.
ECB utilized interactive Facebook applications, Facebook advertising, crowd-sourcing contests, digital content creation and syndication, and the Levity Ad Network in order to drive ratings and DVD sales of Jeff Dunham’s Controlled Chaos. Controlled Chaos premiered to an audience of 5.5M and sold over 100K DVDS in its first week on sale.
E-Comic Branding designed and developed an interactive sweepstakes application for Pablo Francisco to increase fan engagement and awareness of the premiere and DVD release of his new one hour special “They Put It Out There.” During the course of the sweepstakes, Pablo Francisco’s Facebook page grew by over 35%.
ECB designed and developed an interactive Facebook photo submission application for George Lopez based on his iconic “Why You Cryin’?” stand up routine. Coupled with a strategic social media campaign, ECB was able to drive over 5 million impressions and over 20,000 photo submissions.
ECB worked the Viva La Risa Comedy Tour to craft a brand identify and identify objectives for an digital strategy to promote awareness and drive ticket sales for the tour.
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